Field Notes
A record of observations, field research, and analysis. This is the "why" behind our work.
DOC_VERSION: 1.2 // STATUS: ACTIVE
NOTE #001 // CATEGORY: CULTURE
memeχ: Part 1 - Metamodern Foundations
Defining the philosophical context for media analysis. A breakdown of Modernism, Postmodernism, and Metamodernism as a framework for today.
READ PART 1 →NOTE #002 // CATEGORY: CULTURE
memeχ: Part 2 - Understanding Cultural Oscillations
Culture doesn't move in a straight line. It swings like a pendulum. An analysis of oscillations: from vinyl and film cameras to #BookTok.
READ PART 2 →NOTE #003 // CATEGORY: STRATEGY
memeχ: Part 3 - Auteur and The Participant
A practical guide for creators. How to navigate the oscillation between a singular vision (Auteur) and audience co-creation (Participant).
READ PART 3 →NOTE #004 // CATEGORY: TECH
memeχ: Part 4 - The Memex & The Human-Centric Answer
Vannevar Bush's 1945 "memex" concept predicted our modern info-overload. The metamodern answer is not algorithmic, but human-centric.
READ PART 4 →Turn Theory Into Practice.
Observations inform our work.
See how we apply this thinking to build systems for clients.